A caveat: I am not an expert on copywriting and direct marketing. Not yet, anyway. So whatever I write about here is just coming from a well-informed intermediate level writer who’s just starting out on her freelance career. Ultimately, it’s just one person’s opinion – mine. So take it for what it’s worth.
I always think with everyone wanting to jump on the social media/SEO/email marketing bandwagon, direct response marketing -especially anything that comes through the mailbox – is going the way of the dodo. But if looking at my mail is any indication, it definitely isn’t.
Case in point: the good folks at Nightingale-Conant, the venerable self-help audio program company and direct response giant, still send me almost daily DM packages. And few days go by when I don’t one from a well-targeted nonprofit like the Democratic National Committee, the Nature Conservancy, public radio or television, or my personal favorite, our local Dumb Friends League (BTW, it’s for pet animal protection).
I’d like to think that someday, I could still write one of these grand DM packages and make the huge bucks off one assignment. But I’ve gotten more choosy, and now that means going the web 2.0 way to do copywriting. Still if the right opportunity came along…