I don’t like Black Friday. Even though the last time I engaged in such a practice decades ago, it was to travel up to San Francisco, 100 miles north from my hometown, go to the largest Macy’s west of the Mississippi, and really just look at the cool Christmas decorations. My family and I never really shopped, although everyone around us seemed to.
Like many Americans who didn’t care about getting a 60″ plasma screen HD 3D TV to hang on my wall for $150 (or whatever the amazing, drop-your-turkey leg-and-run special happens to be), I watched in horrified fascination over the throngs of people who descended on their local WalMart, Best Buy, Target or whatever humongous store to take advantage of these sales. I felt sorry for them, because I know a lot of them are hurting economically and want something special for their families to give at Christmas. And this was the only means to do that…beat the other 583 people to the door, and get your incredibly marked-down shiny new thing.
But at what cost? Getting trampled on by crazed hoards? Fist-fighting like a hungry amateur boxer over underwear (BTW, a true story from California)? Or how about this angry guy spreading holiday cheer to his fellow shoppers?
And then it makes me wonder…in my copywriting, I hope that I don’t do my part to spread this warped view of consumerism. In my niche of travel, tourism and hospitality, I don’t think I am. But it does give me pause, and makes me think to take care in what I write in the future.