Last week,I wrote in my “gratitude post” that I’d be writing every other week in this blog, as well as in the copywriting one. That’s still true, but I’d like to just share with you a few more things going on here in Schultze-Land. After all, I only wrote one post during this short month, so I figured before February makes its hasty exit, I’d write one more here. [Read more…]
This will probably one of the shortest posts I’ve written for this blog, and that’s because I’ll be going offline here for about a month. As part of a bigger plan to provide outstanding content, I’ll be posting only once a month until I get things off and running again. I’ll also be revamping my site to better serve this purpose. So my series on email marketing will have to wait until later.
However, I will still write my newsletter, and may even try for twice a month instead of once. If you want to subscribe to it, just click here.
I’m looking forward to seeing you on the other end of this, because I’m planning big and dreaming big. I’ll be making changes to my services, which will include site evaluations, as well as putting of an emphasis on article writing and quality web content. Stay tuned.
For more frequent updates, I’ll be posting more on Facebook and my Twitter feed, as well as on my LinkedIn-connected Manta page. I’ll be giving out tips and strategies in easy, bite-size blurbs, news you can use for the day. And of course, there’s always my travel/photography blog, Californian in Exile, over at my other site. Come join me over there, where I let loose a little more.
My hope is that you’ll have a rocking’ February and send your business soaring to heights you never thought possible before.
See you in March!
Today I’m in bit of existential dilemma, and title says it all.
Since last year, when I started my travel and photography site and later this copywriting one, I’ve always known I was going to include blogs on both. I enjoy all kinds of writing, whether it’s the more literary style for travel or the factual for copywriting and marketing.
But the one thing I’ve struggled with is the question of generating an income from my endeavors.
Somehow, I think that if I starting including ads on my site, it’s going to cheapen it. Easy money for clicking, as it were. My aims for the blogs has been to share my views of the world through my journeys and provide quality marketing content for travel companies. It hasn’t been to make money from either.
I also get really annoyed by seeing a webpage that’s covered wall-to-wall with ads. In those cases, it’s difficult to tell the editorial from the sales copy apart, and all I want to do is exit those sites as quickly as possible.
However, when I have visited other people’s blogs, seven times out of ten there banner ads specially tailored to my interests based on previous searches. For instance, I recently looked up vacations to Argentina for some travel research. Lo and behold, the next time I was on a blog, guess what popped up? Ads for trips to Argentina. Thanks, Google, for being so thoughtful!
Then there’s whole affiliate marketing thing, which I’m still trying to understand. Let me see if I follow…
So I list a company in the hopes that visitors to my sites will click on their links or ads, and then I can make some money if those people generate a sale? That could be worth it, if I don’t have to pay too much upfront, which some businesses do. I’ll have to check into that and make sure I’m not getting cheated in the process.
Don’t ask me about pay-per-click (PPC) ads. I’m far from considering that option. Or memberships, product sales and all those other strategies that make the really big bucks.
Here’s why I struggle with monetizing my sites, and it’s kind of sad confession.
I hardly ever click on those ads myself. When I do, it’s because my finger has errantly slipped on the mouse and went to it. Yeah, I really wasn’t meaning to find out more about government-sponsored re-fi’s for my financially underwater properties, or lose weight with awful-looking food.
So I have a built-in skepticism about this issue. I know that when I’m the visitor, I’m not the one helping out the blog owner to make money. What makes me think the favor will be returned?
But it can work. So I’m willing to give it a try, starting next month, on my other blog and not this one just yet. I’ll report back here on a later date to let you know how this little experiment goes.
How do you feel about blog or website monetization? I’d love to know your thoughts – post them below!
My postings on this blog will return in two weeks. I’ll be in Los Angeles for the Thanksgiving holiday all next week. So follow me over at Californian in Exile for (hopefully) daily postings from our corner of a snow-free, traffic-choked paradise.
As of next Tuesday the 25th, I’ll begin blogging here as RAS and I take to the road. It’s our big vacation for the year, to Switzerland and Italy, and I’ll attempt to document our travels online. I know, in the scheme of things, that’s no humongous deal. Bloggers who make their living traveling and writing about it do this all the time.
But this is my first time doing this…and overseas, no less. Maybe I should’ve attempted blogging on the road while I was in San Francisco a few weeks ago. Ah, too late now.
I’m not worried about Switzerland, and specifically Zurich. A place synonymous with business and efficiency should have top-notch internet connectivity, especially wi-fi, which is my preferred way to get online. But Italy might be another matter. We are going to several small towns on the coast and in the Tuscan countryside, and it’s anyone’s guess how good the internet will be there. In Tuscany, we’ll also be riding on bikes for four days, and I can’t say what my energy level will be when we’re done. I’m certain there will be internet cafes in each town we’ll be staying in. With the pictures on the hard drive in my laptop, I’d again rather have wi-fi.
Also, I’m hoping our transportation will have some internet. Lots of downtime is conducive to blogging, I’d imagine. The trans-Atlantic flights we’ll be on are with carriers I’ve never heard of: Air Berlin and Iberia. Our train trips will be as follows: somewhere in Switzerland to Italy on one leg, then from the Cinque Terre to Florence, then Florence to Rome. RAS, who’s been on his share of European trains, said we don’t need to make reservations. That makes me a little nervous, because I’m an inveterate planner. Even if I knew what railroad lines we were going on, I can’t find any info about whether they have wi-fi or internet connections.
No matter what, I’m super-excited to be going. It’s now just three days away, and it can’t come soon enough
Continuing in my impromptu series about parenting and web marketing…
My older daughter J has hounded me for months about putting together a website for her considerable collection of art. And like any apprehensive parent, I keep putting it off, giving her the usual “I’m too busy” excuse so it never materializes. Of course, I also don’t want it to be a magnet for possible lurkers and other similar slimy individuals.
To be honest, starting a website is a pain the butt. Trying to do two of them as part of my business – and planning a third for social media content copywriting and a fourth for a monetized site – is tough enough. Well, let me rephrase that. Starting them is easy…including worthy stuff on it is the hard part.
What exactly is “worthy stuff?” The usual suspects – quality content, inbound links, visuals like tagged video and photos, high ranking and low competitve keywords and phrases, all the geeky HTML code that the big Google god will love. I just ran a site audit on Wordtracker and finally realized some of the issues that may be keeping my site from ranking higher – <mind blown>. It was good to see exactly where I need to improve things, rather than think I know where to. So even though I’m a web marketing strategy expert, I still have things to learn. But I can teach a few things, especially to an almost-12-year-old who is going to be more tech-savvy than I am, if she’s not already.
As J is now moving on from elementary to middle school, and her options for summer camp activities dwindle, I decided she can have her website. But it’s really going to be a blog, so she can also maintain her writing skills, as well as post her artwork.
Of course, I’m going to supervise this whole process, giving her guidance about content (but nothing like what I have to do), writing for an audience and making a point, clearly and succinctly. This is going to be an interesting endeavor, and I have no idea where it’s going to lead.
Let me ask for your opinion…am I doing the right thing? I hope so.