If you read my last blog entry about going on to Snapchat to market my travel blog, Uncommon Traveling, then you know that I’m kind of hopping on a train moving at 40 mph. This social channel has grown exponentially, especially among the GenZ and millennial set, neither to which I belong.
But if I’d like grow my audience, I need to find ways to do that through different social channels. While I do have a presence on Facebook, Twitter and Instagram, Snapchat seems to be the social du jour, and I’m willing to give it a shot.
So I’ve now been at it for the last two weeks, and so far. Well, it’s been that proverbial Learning Curve. Here are just some issues I’ve encountered in the past two weeks with Snapchat:
Creating a presence isn’t easy
Snapchat only essentially works on your mobile phone. Yes, you can access its website, but it’s only to get geofilters (those place-specific visual tags for events and businesses to promote themselves on social media) and create your Snapcode. You can’t do anything else, and there’s no tablet app to use either.
Now I’ve just created another Snapcode on the website, which is different from the one I created in the app. It’s with a picture I don’t like, but its size is appropriate for the layout. The pictures I’d like to use are too big and become upside down.
Here it is (follow me if you like)
I have a second one, also tied to my website. I am just not sure how it’s related to the one above.
Finding people to follow on Snapchat is hell
Unlike nearly all other forms of social media, seeking out people on Snapchat isn’t a picnic. You need to access their Snapcode and take a photo of it on your smartphone, then it will ask you to add this person. Sometimes if you do this, you’ll get an ominous-looking ghost-skeleton, which means the code is no longer valid. I did this with Travel + Leisure, a very respected and high-end travel magazine, and theirs didn’t work:
If you don’t have the Snapcode, you can find people by username, or add your contacts from your address book app and see which ones are on Snapchat. You can even add people who are “nearby,” or anyone who is within range of your phone.
Snaps need to have the “wow” factor
I’ve only done one Snap and haven’t put together any stories yet. Once I get more followers, I’ll post them more often. But because they only last for 24 hours, I will need to make sure they need to get people’s attention, especially with those who aren’t following me already (and trust me, it ain’t much). I may try to do Facebook live video first, just because I have a slightly larger following there and get comfortable with the idea of doing this kind of social content.
I will keep you posted on my Snapchat adventures so often (probably once a quarter) and see how well it can bring in an audience for my blog.
Have you used Snapchat for your travel brand, and how’s it working for you? I would love to hear your comments below!