Travel marketing is always changing, like that in all other industries. Keeping up with the latest news and developments almost becomes a full-time job on its own.
I’ve mentioned a few of my favorite sites on previous posts, like Skift and Frederic Gonzalo, that you should be following, too. Today I’m mentioning a few more that you’d also benefit in keeping up with the latest trends.
Note: if you notice how some of these sites are ranked, I took them from a simple Google search for “travel marketing news.” You can do this yourself, of course, but I’ll give you the quick lowdown on whether the content offered in these sources is worthy of your precious time and focus.
I also don’t include those sites like Forbes or HuffPost. I like those well enough, but they are not exclusively travel marketing sites. And just for the risk of not repeating myself, I don’t include the two sites mentioned above.
A few of these aim for a travel agent audience, not necessarily a travel marketer segment. But I believe that this angle is important because it shows the frontline of what’s trending in travel. You can keep ahead of the curve and your competition if you can see what the next big thing can be.
This UK-based website reports on general travel news from all over the world, but its focus is clearly on the technology side of the industry. Thus here, you’ll find plenty of information about digital marketing, distribution, systems and things that make travel communication run. It’s not too tech-centric or wonky, either, so if you need to know more about this part of travel, this is your go-to source.
2.) Eye for Travel
Another travel marketing website from the UK, this resource has a clear emphasis on the business side of travel marketing. It provides information by and for decision-makers and executives in companies – in essence, news that’s straight from the source. Articles zero in on practices to encourage exploring customer insight, traveling experience and sustaining brand loyalty.
3.) Fuel Travel
If you need the latest news in hotel and hospitality, with a dash of general travel marketing, check out this blog. With its sleek design and practical writing style, these posts are a quick informative read. Granted, this content is a promotional tool for the Fuel agency, but it takes the approach of informing before selling. They also have a podcast and other resources that marketers will find useful.
4.) Travel Daily News
This no-frills but comprehensive site looks at travel news from all over the world, and its scope can be a little overwhelming. Try to look for articles relevant to your business and focus on those. Another helpful strategy is glancing through the Top 10 news stories on the homepage, which gives a quick overview of the day’s most important topics.
5.) Travel Market Report
Here is the first of five travel agent or retail seller sources I read. This is a wide-ranging site aimed at both leisure and corporate consultants, with an emphasis on the latest news in the travel world. They also examine business strategies to help agencies be successful and perspectives on trends.
6.) Travel Weekly
The daily news source for the Northstar Travel Group offers plenty of travel-agent related information about destinations and accommodations. As a travel marketer, you’ll want to pay more attention to the featured news stories, the thought leadership section on the site’s homepage and the columnists such as Arnie Weissmann and Mark Pestronk and others who offer great insight into trends.
7.) Travel Pulse
Like Travel Weekly, this site offers a wealth of information for travel agents and other retailers. I recommend the two sections on the home page called Impacting Travel, which pays attention to breaking industry news stories, and Inside the Industry, which features op-eds from insiders and offers some intriguing takes. Other information offers travel agents useful information about destinations and products.
8.) Travel Age West
A beautifully visual site that draws you in with its bold graphics and photographic emphasis, this resource highlights travel from all over. They initially started as a site reporting on the travel industry of the western United States (hence the name), but their scope has obviously gone beyond that. TAW does have unique editorial, including “news analysis with a regional point of view” and geo quizzes that test your knowledge.
9.) Travel Research Online
TRO has a collaborative feel as a website, featuring forums for members and extensive resources on everything travel professionals need to know. These include marketing, reservations, professional development and research. The homepage highlights regular columnists recognized as experts in the field.
How many of these sites do you know about and find useful? Do you know of any others? I’d love to know about them, so share them in them in the comments below.