As I’m finding out with my travel and photography site, Uncommon Traveling, building up an audience for your blog is about as easy as falling off a log…when that log is 1,000 feet above ground.
Blogging can be fun, especially if you like writing as I do. But at the same time, you often feel that you’re writing into a void. That’s especially true when you’ve slaved over a post, cited dozens of resources and assembled it in an irresistible manner…only to find that you’ve got zero comments, and barely any social shares.
How can you know that all the content marketing you’re doing for your travel brand (and that includes blogging) is effective? And if it’s not, how can you make it more so?
To combat this futile feeling, I try to find any resources that can help me build an engaged audience and loyal followers, who will hopefully become clients or customers. Eventually, they can become raving fans and bring repeat business, and hopefully in time evangelize your brand.
These six sites can help you with building your blog audience with more and better quality traffic. Granted, the first five are “biggies,” and you undoubtedly know them and probably use them as I do. But I’ve also found a great discovery that you just might want to bookmark and reference for the future.
When nothing else in blogging makes sense, I return to this site time and again. Founder Darren Rowse has a great way to explain the most puzzling aspects of blogging. I also just get bits of wisdom and inspiration from him and the many other contributors to this comprehensive site. If you need to start from scratch, I highly recommend checking out his “31 Days to Build a Better Blog” course (and listen to the ProBlogger podcast, too – the first episodes follow the lessons).
While this behemoth site doesn’t specifically get into blogging, there’s no better resource for learning quality content creation. Brian Clark and company have gone past just being a resource for content marketing and education. You can now obtain certification, use their proprietary website platform, listen to a full network of educational podcasts, and create a whole digital marketing business. If you just want the basics, start with their Authority site and go from there.
Jon Morrow is the uber-confident and even snarky master of blogging. First starting at Copyblogger, he then struck out on his own and has built his own training business. He offers three online course that cater to different needs (Guest Posting Certification, Serious Bloggers Only and Blog Traffic Blueprint). Best of all, he has one of the best resources for creating amazing, go-viral headlines, Headline Hacks.
Social Media Examiner
Like Copyblogger, this popular site doesn’t particularly touch upon blogging. It does get into some serious nuts and bolt about promoting your blog through social media. Like my feelings about ProBlogger, I’ll access this extensively sourced website whenever I have question or problem about social. Founder Michael Stelzner also hosts a weekly podcast that deep-dives into one aspect or platform of this dynamic field.
A caveat here: The former SEO Moz appeals primarily tech geeks with long comprehensive posts on search engine optimization and related topics. Sometimes the reading gets a little complex, but if you’re patient, you’ll learn a little something about how best to make sure people can easily find your posts. The highlight is when founder (the “wizard of Moz”) Rand Fishkin blogs and includes an amusing video to clarify the topics he covers.
First Site Guide
If all the above seems a bit overwhelming, check out this cool site. It’s one of the most user-friendly companies that I’ve encountered for anyone wishing to start and grow their digital presence. The graphic-emphasis design lends a touch of whimsy, but don’t let that fool you. Resources include videos, articles, tutorials, downloadable guides and other content that can easily answer your questions about building your blog and other website content.
What websites and resources have you used to increase your traffic and grow your blog audience? How successful has their advice been? I’d love to know your thoughts!