Oh dear, now I have learn about you, Snapchat…curses!
Two years ago, I finally got on the Instagram bandwagon after much reluctance and self-talk that this was just kids, like my own, and millennials. In no way could it be for GenXers like myself, and definitely not baby boomers.
Well, give me that bowl of crow. I’ll happily eat it up and lick the spoon.
Instagram has helped me grow the following on my travel blog, Uncommon Traveling. I still haven’t quite figured out how to use it for the travel marketing business, but that will eventually happen.
Where I’m still struggling is with this little thing called Snapchat. Just like with anything that my kids and their peers get, I am not – and you might be feeling the same way. But do you feel that with every day you don’t get on board with this hot new social media channel, you’re missing out on something? I do.
Here’s what I’ll do in this post – take some ideas of how to start with Snapchat, and how it can truly benefit your travel brand.
First, let’s start with some numbers, courtesy of Hootsuite:
- It has 100 million daily active users (whew!)
- 54% of them log in every day
- They watch over 10 billion videos and send 400 million snaps per day
Those are just the general viewer stats, and it’s too huge to dismiss for your and my marketing. The problem for me is twofold: the Snapchat interface and its functions.
Let’s look at that interface:
First, what does this mean? I take a picture or video, and does it get seen? By whom? Right now, I only have about five people I’m following, and two who are following me. I obviously need to work on building both sides. The problem is, I don’t have a lot of friends from other social media platforms who are also on Snapchat.
Of course, I can look for companies and brands who have a robust presence on Snapchat and follow them. I can start to look at their “snaps” or posts, and start to comment on and like them. It may not be much, but it’s a start.
Snaps only last for 24 hours, and then they’re gone. How can you truly build an online presence when your content is on for such as short time?
Now, about how it works…
The only thing I know is the above-mentioned “snaps.” But now I also must learn about all of this, too:
- Editing – you take photos and videos in Snapchat, then do what you want to them
- Sharing – you can either share with a few people, or to “My Story,” which means it can be seen by all your followers (right now, those two groups are about the same size).
- Discover – sponsored snaps and content from different brands. A lot of travel companies are getting on board this way.
- Live – this means a themed “My Story” that can be seen in real time, like if I took a snap from AT&T Park during a Giants game
- Filters – this is the fun part of Snapchat, where you can put cat ears and whiskers and other weird things on photos of your family and friends. There’s also geographic-specific filters
- Texting – your snaps can be sent in text format, if that’s what you want
So now, just like I did with Instagram, I will be starting my Snapchat odyssey by following some of my favorite travel brands and some blogging influencers. As I said before, I don’t have many personal friends on the platform, so this is the route I need to go. I’ll also reference various articles from Social Media Examiner, where they’ve seem to taken to this new channel like the duck in….well, you know.
I will report back here in a couple of weeks with my progress and hopefully less cluelessness.