I was just in Washington, DC, this past week for a photography workshop. While that was an awesome experience in itself, the main thing I noticed had nothing to do with photography.
Unless you’ve been holed up in a cave these past few years, you know very well about the iPhone/iPad phenomenon. Every year, a new version of these devices comes out, everyone gets all apoplectic with anticipation, then camp out for several nights outside their nearest Apple Store to be the first one to get the brand spankin’ new thing.
While in DC, I witnessed this firsthand, on my daily run going through Georgetown. Outside the doors of the Apple Store, there was a line filled with eager, fresh-faced college-age kids – and some slightly older than that, but almost nobody around my middle 40’s age – snaking down Wisconsin Street and extending around the block on M Street. I was thinking, what the f—? Why does this happen every time a new Apple something comes out? At least the equally youthful staffers were handing out cut-up pastries and hot coffee to the shivering mob.
Perhaps I’m a bit jealous, because my husband and I have our cell phone service with the only major carrier that doesn’t support the iPhone. Let’s just call it Company T. Rob says I don’t need an iPhone, and my Android works just as well. It does, but I would sure like a cell phone that just happens to also play my iTunes music. Instead, I have to resort to doing some complicated conversions going on to DoubleTwist, converting some files to mp4 – oh, never mind. Explaining quantum physics principles would be easier.
But one thing I’ve observed is once the iPhone came on the scene, that’s when social media seemed to explode. Having an iPhone (and other smartphones) sharing your life with others became that much easier. The companies that were savvy to this phenomenon are the ones who seem to be flourishing with social media campaigns now. And others are stumbling over themselves trying to catch up.
Maybe they didn’t have access to an iPhone…like me.